Senior Marketing Manager / Marketing Director
GENE.GEN.M4
M4M4 — Directormedium0.70draftglobalv1
Leads development and execution of comprehensive marketing strategies for major business units or geographies.
Summary
Leads development and execution of comprehensive marketing strategies for major business units or geographies.
Level — M4 — Director
Leads a function or department; owns strategy, budget, and outcomes for the area.
- Scope
- A function or department
- Autonomy
- Owns area strategy and budget
- Complexity
- Strategic priorities and cross-functional alignment
- Impact
- Function-level results
- Decision rights
- Owns strategy, budget, and org design for the area
- Leadership
- Leads managers; sets direction for the function
- Typical experience
- 10–15 yrs
Core outputs
No core outputs recorded yet.
Components
Responsibilities6
- Define long-range marketing planscommonlevel
- Establish and maintain brand positioningcommonlevel
- Lead complex, integrated campaignscommonlevel
- Build and manage a high-performing marketing teamcommonlevel
- Control large marketing budgetscommonlevel
- Develop advanced digital strategycommonlevel
Tasks3
- Lead marketing strategy developmentcommonlevel
- Manage marketing teamscommonlevel
- Control marketing budgetscommonlevel
Skills8
- Executive leadershipcommonlevel
- Strategic decision-makingcommonlevel
- Global marketingcommonlevel
- Team buildingcommonlevel
- Budget controlcommonlevel
- Digital strategycommonlevel
- Brand positioningcommonlevel
- Campaign leadershipcommonlevel
Knowledge8
- Global marketing strategiescommonlevel
- Leadership principlescommonlevel
- Digital marketingcommonlevel
- Team managementcommonlevel
- Budget managementcommonlevel
- Brand strategycommonlevel
- Integrated campaignscommonlevel
- Market positioningcommonlevel
competency3
- Executive Leadershipcommonlevel
- Strategic decision-makingcommonlevel
- Global Perspectivecommonlevel
qualification3
- 12–15+ years of experiencecommonlevel
- Advanced degree (MBA, PharmD/MBA)commonlevel
- Specialized certificationscommonlevel
Title aliases
| Alias | Type | Confidence | Approved |
|---|---|---|---|
| Director, General Marketing | common | medium0.66 | — |
| General Marketing Director | common | medium0.60 | — |
| Director, General Marketer | common | medium0.66 | — |
| General Marketer Director | common | medium0.60 | — |
| Senior Marketing Manager / Marketing Director | common | medium0.50 | — |
Classification mappings
O*NET / SOC
- code=13-0000title=Business & Financial Operations Occupationssource=inferred_from_superfunctionreviewStatus=needs_review